Web technology now offers you the option of continuing to engage with customers who may have moved on to other sites after visiting your webpage. Two key trends that are making waves and providing immense benefits are remarketing and retargeting.  Read More...

Unlike the traditional form of display advertising, which tends to be static, and mainly text and image based, the online version makes use of various other elements including audio and video. It may then be presented to the consumer in the form of a banner ad or rich media.This opens up various possibilities for you as an advertiser. Read More...

Within the last few months there have been announcements from several high profile employers who have dismissed employees for inappropriate use of social media. January saw the announcement of 11 civil servants dismissed, with several more facing disciplinary action, and a more recent announcement in April from the Metropolitan Police Force. Whilst the private sector may not be as high profile, they still face similar risks with employee use of social media, with damage to brand reputation being their biggest concern. Read More...

The last few years has seen a new role emerge - that of Online Community Manager. So, what is an Online Community Manager, and what is their role within the organisation? Read More...

What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

Blogging can be the heart and soul of your search engine optimisation (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. Read More...

Pay per click (PPC) advertising offers a solution to allow SMEs to compete with the bigger players in your industry. It levels the playing field by allowing healthy competition for the more generic keywords. Google is following the trend where more users now search for information using multiple devices such as tablets, desktops, and smartphones, and other search contexts, i.e. time of day and location. With Enhanced Campaigns, the search giant’s recent update to its advertising product, Google AdWords offers to reduce some of the complexities involved in managing multiple ad campaigns.  Read More...

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media strategy – blog analytics. Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

We all know that “Content is King” but how do you go about getting the content out there so that others will engage with it? Read More...