We are pleased to announce that this month’s end client whitepaper entitled “Online Reputation Management: How to Balance the Risks and Rewards” is now available for download. Download it today!

Also, just a little reminder that the webinar to accompany the whitepaper takes place on Wednesday this week:

UK/European Market:
Topic: Online Reputation Management: 3 Steps to Balance Risk and Reward!
Date: Wednesday, February 2, 2011 1:00 PM – 2:00 PM GMT
Register: https://www1.gotomeeting.com/register/716301904

North American Market:
Topic: Online Reputation Management: 3 Steps to Balance Risk and Reward!
Date: Wednesday, February 2, 2011 1:00 PM – 2:00 PM EST
Register: https://www1.gotomeeting.com/register/826741768

We will discuss 3 ways to ensure your company builds a positive online brand, including monitoring online chatter, analyzing the results and influencing your online audience to engage in positive conversation about your brand. You will also pick up techniques on how to protect your brand from trademark / company name violations using effective SEO, PPC, contextual ads and social media. In addition, we will cover several reputation crisis management strategies.