What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media strategy – blog analytics. Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Here's a few best practice ideas for Landing Pages that convert well Read More...

Your landing page does not always have to be a final destination for a visitor. Use your discretion and decide whether or not your landing page can encourage further engagement with the same target audience.  Read More...

A landing page is, literally, where your online visitors ‘land’. It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages, or scans your QR code with a smart phone. This may or may not be your home page, but it definitely needs to be a page that is designed to convert quality leads into customers.  Read More...

Pay per click ('PPC') is a great way to advertise, particularly enticing when Google hands out vouchers for free advertising. People click on your ads, they come to your site and buy. But if they don't, the click was in some senses 'wasted', unless you consider all exposure as good exposure anyway! Sometimes, we come across the fear that rogue elements can easily engage in 'click fraud', clicking on your ads with no real intention of following through and simply running up your advertising bill with more useless clicks. Whether the clicks were deliberate or not, useless clicks are not really the ones you want. So how do you make sure you only get useful ones? Read More...

If you've been listening in to our webinars, you'll know by now, as any good marketing expert should, we love a good statistic or two (1.4 on average...)! Our clients most often ask "where are my customers and how do I find them?". See if any of this helps.  Read More...

If you were unable to attend today's webinar, or just want to find out more about Google Analytics, you can download the slides and a recording here. Read More...