What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

Blogging can be the heart and soul of your search engine optimisation (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. Read More...

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media strategy – blog analytics. Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

We all know that “Content is King” but how do you go about getting the content out there so that others will engage with it? Read More...

Does content attract prospects? A question often asked by our clients, no matter which business sector they come from they all have the same issue in common - how do they decide on their content 'strategy'?  What to say that will appeal.  Generally, we find that most businesses buy into the concept of developing a good content strategy, but very few know how to go about creating one.  Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Some professional services firms, such as recruitment agencies, were very quick to latch on to the benefits of using social media to identify potential candidates for jobs. For them, it was a matter of adapt or die. After all, their clients were already starting to use tools such as Linked In and, in some cases, cutting out the recruitment agency altogether. As Linked In has devalued their candidate database as a USP, they've been forced to focus on other ways to differentiate their product offerings. Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Read More...