Blogging can be the heart and soul of your search engine optimisation (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

2012 saw an increased focus on Content Marketing, with a marked rise in the number of small and medium businesses adopting integrated Content Marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. What's new for 2013? Read More...

I'm sure you'll know the maxim that ‘Content is King’, but what exactly is Content Marketing? Content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Read More...

Here's a few best practice ideas for Landing Pages that convert well Read More...

Well it could, but only if you use it properly! I would guarantee that a significant amount of us can relate to these two characters: Read More...

Your landing page does not always have to be a final destination for a visitor. Use your discretion and decide whether or not your landing page can encourage further engagement with the same target audience.  Read More...