We all know that “Content is King” but how do you go about getting the content out there so that others will engage with it? Read More...

2012 saw an increased focus on Content Marketing, with a marked rise in the number of small and medium businesses adopting integrated Content Marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. What's new for 2013? Read More...

A landing page is, literally, where your online visitors ‘land’. It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages, or scans your QR code with a smart phone. This may or may not be your home page, but it definitely needs to be a page that is designed to convert quality leads into customers.  Read More...

When we think of the term social, we automatically think of people gathering. In other words – communicating. On the simplest level, Social Technology is just a method by which we communicate. We’ve always communicated with each other in one way or another, but what I really want to concentrate on is when and how we first started to communicate our story to large groups of people. Read More...

Many of you may well have seen this news story this week about Internet Explorer users having a lower than normal IQ compared with other users who had switched to other browsers which have come on to the Market in the last few years. Read More...

Just came across this interesting article on BBC News, published a few weeks ago. It discusses the perils of poorly written copy - the text on your website - and how it can affect your sales, through combination of confusion and bad impressions. Read More...