When defining your retargeting strategy, it's vitally important to understand the buying process that your potential customers went through whilst looking at your website. Whilst analysing tracking cookies is helpful to determine which products they seemed most interested in, it's also useful to analyse the specific steps they went through in order to identify which stage of the buying cycle they may be in. Read More...

Web technology now offers you the option of continuing to engage with customers who may have moved on to other sites after visiting your webpage. Two key trends that are making waves and providing immense benefits are remarketing and retargeting.  Read More...

Unlike the traditional form of display advertising, which tends to be static, and mainly text and image based, the online version makes use of various other elements including audio and video. It may then be presented to the consumer in the form of a banner ad or rich media.This opens up various possibilities for you as an advertiser. Read More...

What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

The growth in popularity of mobile devices in recent times is rightly pushing companies to consider mobile as a part of their internet strategy.  As yet thought, it's an opportunity that is still to be grasped.  Some stats I saw this week put it in fairly stark terms - whilst 78% of the population has a mobile phone (or tablet) and 19% of us have even bought something using it, a staggering 70% of SMEs do not have a mobile optimised website.  Read More...

Just a reminder about our free webinar on April 7th.

Register now for WSI's free webinar entitled, "Display Advertising: The Billboards of the Web" and learn how to leverage display advertising best practices to increase brand awareness and drive more traffic to your website. Read More...