Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Some professional services firms, such as recruitment agencies, were very quick to latch on to the benefits of using social media to identify potential candidates for jobs. For them, it was a matter of adapt or die. After all, their clients were already starting to use tools such as Linked In and, in some cases, cutting out the recruitment agency altogether. As Linked In has devalued their candidate database as a USP, they've been forced to focus on other ways to differentiate their product offerings. Read More...

Thinking about your Digital Marketing plans for 2013?  Consider these growing trends.  Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

It’s human nature that we all want to be liked and to have as many friends as possible. Who, doesn’t dream of being the person at a party surrounded by admiring listeners or part of the ‘in-crowd’ at school? It’s not vanity that makes us desire this, but the human need to be recognised and valued.  Read More...

The rise of mobile technology is undoubtedly one of the big ticket items of recent times, and it’s widely known that there is more computing power in your average digital wristwatch these days than there was on the first lunar landing craft. Really is amazing how Apollo 13 made it back to Earth. Mobile devices have continued to evolve, such that now they are actually less likely to be used for the purpose they originally had – as phones. As my 12-year old daughter commented recently, “Why would I want to make a phone call on my phone?” Why indeed.....  Read More...

The growth in popularity of mobile devices in recent times is rightly pushing companies to consider mobile as a part of their internet strategy.  As yet thought, it's an opportunity that is still to be grasped.  Some stats I saw this week put it in fairly stark terms - whilst 78% of the population has a mobile phone (or tablet) and 19% of us have even bought something using it, a staggering 70% of SMEs do not have a mobile optimised website.  Read More...

If you've been listening in to our webinars, you'll know by now, as any good marketing expert should, we love a good statistic or two (1.4 on average...)! Our clients most often ask "where are my customers and how do I find them?". See if any of this helps.  Read More...

A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. Read More...