Pay per click (PPC) advertising offers a solution to allow SMEs to compete with the bigger players in your industry. It levels the playing field by allowing healthy competition for the more generic keywords. Google is following the trend where more users now search for information using multiple devices such as tablets, desktops, and smartphones, and other search contexts, i.e. time of day and location. With Enhanced Campaigns, the search giant’s recent update to its advertising product, Google AdWords offers to reduce some of the complexities involved in managing multiple ad campaigns.  Read More...

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media strategy – blog analytics. Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

2012 saw an increased focus on Content Marketing, with a marked rise in the number of small and medium businesses adopting integrated Content Marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. What's new for 2013? Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Some professional services firms, such as recruitment agencies, were very quick to latch on to the benefits of using social media to identify potential candidates for jobs. For them, it was a matter of adapt or die. After all, their clients were already starting to use tools such as Linked In and, in some cases, cutting out the recruitment agency altogether. As Linked In has devalued their candidate database as a USP, they've been forced to focus on other ways to differentiate their product offerings. Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

A landing page is, literally, where your online visitors ‘land’. It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages, or scans your QR code with a smart phone. This may or may not be your home page, but it definitely needs to be a page that is designed to convert quality leads into customers.  Read More...