We see a lot of websites these days; some are good and some are bad.  But what separates the good from the bad? Read More...

eConsultancy have got a great article on the top 25 reasons why a user will 'bounce' straight away from your site.  They list a wide variety of factors, some obvious like popups and slow load times, and other less obvious like using a template design that doesn't fit your content properly.  It's amazing how many of them there are; and amazing how many websites break these basic rules.  

If I was to pick the ones that annoyed me the most, they'd be: Read More...

We thought it would be a good idea to put together a list of things you need to remember when doing an email marketing campaign.  It's quite a long list, so we'll break it down into a few different parts so it's easier to digest. Read More...

Once you've sent your emails, you might think that's it.  You might be happy just to sit back and wait for the cash to roll in.  Unfortunately, a good email marketer never leaves it at that!  You need to monitor and evaluate your campaign if you want it to be as effective as possible.  

There are a variety of important measures that analysts use to calculate the success (or failure) of an email marketing campaign: Read More...

In the last post, we looked at the technical issues that surround email marketing.  In this post, we're going to look at the things you should do to make sure your emails gets through to the right people - how to optimize your content so it doesn't get bounced back by ISPs or eaten by spam filters. Read More...

You might have gathered so far that whilst email marketing is really quite simple, there are some things that you need to be careful about.  In the previous post, we talked about important visual elements that need to be in your email.  In this post, we'll talk about the technical elements that you need to consider. Read More...

Putting together a nice email isn't just about typing a load of stuff in Microsoft Word, pasting it into your email client, adding some graphics and clicking 'send'.  There's a lot more to it than that.  In this post, I'm going to discuss the various dos and don'ts that come with designing a piece of email marketing, so you get a better idea of how to get through to your audience. Read More...

When you're kicking off email marketing, a question that often gets asked is "what are we actually going to send to people?"  Broadly, there are two types of email marketing content: Read More...

So you've heard of email marketing, and you know it involves sending emails to people, but you've got no idea how you'd use it?  If so, you're in the right place.  September's email marketing month, and we're hitting the topic in detail.

Essentially, email marketing is exactly what it says it is - marketing via email.  It involves sending emails with the purpose of enhancing the relationship of you (the merchant) with the customer or potential client.  This may take several forms; it might be to spread awareness of you or one of your new products, or it might be to send out discount vouchers to encourage volume spending.  The great thing about email marketing is that you can track your ROI - unlike traditional direct mail marketing by post, you can see how many people have opened the emails, which links have been clicked, and who's interested in what. Read More...

This month we'll be talking about Email Marketing - what it is, how it works, and how to use it.  Whilst most people have heard of PPC and SEO, they're often unsure about email marketing and what it can do for them.  So, with an ongoing series of posts, links and useful information, we'll show you how to aim your email marketing at the heart of your customers - directing them straight at your website and the products you want to sell.

Remember to follow us on Twitter and become a fan on Facebook to stay up to date with our posts! Read More...