Pay per click (PPC) advertising offers a solution to allow SMEs to compete with the bigger players in your industry. It levels the playing field by allowing healthy competition for the more generic keywords. Google is following the trend where more users now search for information using multiple devices such as tablets, desktops, and smartphones, and other search contexts, i.e. time of day and location. With Enhanced Campaigns, the search giant’s recent update to its advertising product, Google AdWords offers to reduce some of the complexities involved in managing multiple ad campaigns.  Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Thinking about your Digital Marketing plans for 2013?  Consider these growing trends.  Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

The rise of mobile technology is undoubtedly one of the big ticket items of recent times, and it’s widely known that there is more computing power in your average digital wristwatch these days than there was on the first lunar landing craft. Really is amazing how Apollo 13 made it back to Earth. Mobile devices have continued to evolve, such that now they are actually less likely to be used for the purpose they originally had – as phones. As my 12-year old daughter commented recently, “Why would I want to make a phone call on my phone?” Why indeed.....  Read More...

The growth in popularity of mobile devices in recent times is rightly pushing companies to consider mobile as a part of their internet strategy.  As yet thought, it's an opportunity that is still to be grasped.  Some stats I saw this week put it in fairly stark terms - whilst 78% of the population has a mobile phone (or tablet) and 19% of us have even bought something using it, a staggering 70% of SMEs do not have a mobile optimised website.  Read More...

Having a mobile app is a great way of changing the game in your dealings with your potential customers.  In fact, using apps for games is one of the most popular ways of engaging with people and giving them something to do when they are idling away spare minutes (hours....?) on a mobile phone or tablet.  Apps come in both free and paid versions, so it's worth considering before you set out how they will add to your marketing mix and help you make money. Read More...

Price is always a concern when deciding which platform is right for your business. Mobile websites are less expensive than mobile apps, because they usually lack the design and functionality that make mobile apps sexy. Mobile apps, however, have become much more affordable recently, as app designers can customise templates that still provide the functionality and visual appeal without paying a developer to design from scratch.  Read More...

If you've been listening in to our webinars, you'll know by now, as any good marketing expert should, we love a good statistic or two (1.4 on average...)! Our clients most often ask "where are my customers and how do I find them?". See if any of this helps.  Read More...

Just a quick note to tell you that the next in our series of Local Search webinars is on August the 10th.  We'll be covering how to set up a Google Places Listing.  Find out more and register here: Read More...