What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

Pay per click (PPC) advertising offers a solution to allow SMEs to compete with the bigger players in your industry. It levels the playing field by allowing healthy competition for the more generic keywords. Google is following the trend where more users now search for information using multiple devices such as tablets, desktops, and smartphones, and other search contexts, i.e. time of day and location. With Enhanced Campaigns, the search giant’s recent update to its advertising product, Google AdWords offers to reduce some of the complexities involved in managing multiple ad campaigns.  Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Here's a few best practice ideas for Landing Pages that convert well Read More...

A landing page is, literally, where your online visitors ‘land’. It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages, or scans your QR code with a smart phone. This may or may not be your home page, but it definitely needs to be a page that is designed to convert quality leads into customers.  Read More...

The rise of mobile technology is undoubtedly one of the big ticket items of recent times, and it’s widely known that there is more computing power in your average digital wristwatch these days than there was on the first lunar landing craft. Really is amazing how Apollo 13 made it back to Earth. Mobile devices have continued to evolve, such that now they are actually less likely to be used for the purpose they originally had – as phones. As my 12-year old daughter commented recently, “Why would I want to make a phone call on my phone?” Why indeed.....  Read More...

The growth in popularity of mobile devices in recent times is rightly pushing companies to consider mobile as a part of their internet strategy.  As yet thought, it's an opportunity that is still to be grasped.  Some stats I saw this week put it in fairly stark terms - whilst 78% of the population has a mobile phone (or tablet) and 19% of us have even bought something using it, a staggering 70% of SMEs do not have a mobile optimised website.  Read More...

Pay per click ('PPC') is a great way to advertise, particularly enticing when Google hands out vouchers for free advertising. People click on your ads, they come to your site and buy. But if they don't, the click was in some senses 'wasted', unless you consider all exposure as good exposure anyway! Sometimes, we come across the fear that rogue elements can easily engage in 'click fraud', clicking on your ads with no real intention of following through and simply running up your advertising bill with more useless clicks. Whether the clicks were deliberate or not, useless clicks are not really the ones you want. So how do you make sure you only get useful ones? Read More...

The human brain is a wonderfully complicated thing, capable of complex thought on multiple levels. Yet in many ways, it is actually a very simple one. We do a lot of things without even thinking – the autonomic functions of controlling the body and its varied functions - sensing heat, light, breathing without conscious effort. Ah! The subconscious! Responsible for an awful lot.  Read More...

There is only one Page 1 of Google (theoretically), and millions of businesses trying to claim that #1 position that accounts for 91% of search traffic. Search Advertising (or Pay-Per-Click / PPC) can seem an easy way to ensure you are on Page 1 – just throw enough money at it and it will generate you the clicks.  Read More...