Web technology now offers you the option of continuing to engage with customers who may have moved on to other sites after visiting your webpage. Two key trends that are making waves and providing immense benefits are remarketing and retargeting.  Read More...

The last few years has seen a new role emerge - that of Online Community Manager. So, what is an Online Community Manager, and what is their role within the organisation? Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

Some professional services firms, such as recruitment agencies, were very quick to latch on to the benefits of using social media to identify potential candidates for jobs. For them, it was a matter of adapt or die. After all, their clients were already starting to use tools such as Linked In and, in some cases, cutting out the recruitment agency altogether. As Linked In has devalued their candidate database as a USP, they've been forced to focus on other ways to differentiate their product offerings. Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

No one argues that for your business to succeed online you have to continually work on, and manage, your brand reputation. With an increased amount of brand reputation tools being released and further developed, it only strengthens the importance of adding reputation activities to your digital marketing plan.  Klout can be a good indicator of how well your brand is engaging online
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It’s human nature that we all want to be liked and to have as many friends as possible. Who, doesn’t dream of being the person at a party surrounded by admiring listeners or part of the ‘in-crowd’ at school? It’s not vanity that makes us desire this, but the human need to be recognised and valued.  Read More...

When we think of the term social, we automatically think of people gathering. In other words – communicating. On the simplest level, Social Technology is just a method by which we communicate. We’ve always communicated with each other in one way or another, but what I really want to concentrate on is when and how we first started to communicate our story to large groups of people. Read More...

Many of you may well have seen this news story this week about Internet Explorer users having a lower than normal IQ compared with other users who had switched to other browsers which have come on to the Market in the last few years. Read More...