What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

Blogging can be the heart and soul of your search engine optimisation (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. Read More...

Pay per click (PPC) advertising offers a solution to allow SMEs to compete with the bigger players in your industry. It levels the playing field by allowing healthy competition for the more generic keywords. Google is following the trend where more users now search for information using multiple devices such as tablets, desktops, and smartphones, and other search contexts, i.e. time of day and location. With Enhanced Campaigns, the search giant’s recent update to its advertising product, Google AdWords offers to reduce some of the complexities involved in managing multiple ad campaigns.  Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

We all know that “Content is King” but how do you go about getting the content out there so that others will engage with it? Read More...

2012 saw an increased focus on Content Marketing, with a marked rise in the number of small and medium businesses adopting integrated Content Marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. What's new for 2013? Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...