Whilst on a trawl through our website analytics data this month, I noticed that we get quite a few hits from people searching for "polaris dealers leeds".  This puzzled me a bit; what's 'polaris', and why are people looking at our website to get hold of one?  With a bit of investigation, I found out that Polaris is an ATV (all terrain vehicle) manufacturer, and because the name of our company is WSI Polaris Digital, we're coming up in searches by people who are interested in ATVs.   Read More...

Just a quick note to say that we've got another free webinar scheduled for February 2nd, entitled "Online Reputation Management: 3 Steps to Balance Risk and Reward!". We will discuss 3 ways to ensure your company builds a positive online brand, including monitoring online chatter, analyzing the results and influencing your online audience to engage in positive conversation about your brand. Read More...

Google AdWords and AdSense are a great way of advertising your products or services on the web.  They're relatively cheap, easy to put together, and can reach audiences that no other type of advertising will.  But what happens when things don't go quite as planned?  Well.... see for yourself.  A cheery article to get you going on a Thursday morning - a countdown of the worst Google Ads ever: Read More...

In a new report, eMarketer forecasts that online advertising spend in the US will continue to rise over the next year, with an increasing upward trend as we approach 2014.  The report claims that the reason for this rise is that marketers are becoming more and more aware of the bottom line; it's being driven by increasing economic concerns. Read More...

eConsultancy have got a great article on the top 25 reasons why a user will 'bounce' straight away from your site.  They list a wide variety of factors, some obvious like popups and slow load times, and other less obvious like using a template design that doesn't fit your content properly.  It's amazing how many of them there are; and amazing how many websites break these basic rules.  

If I was to pick the ones that annoyed me the most, they'd be: Read More...

WSI has put together a free whitepaper on Conversion Architecture for all you website owners.  The whitepaper, written by WSI Consultant Doug Schust, details the tips and techniques that you'll need to use to get users to buy from your website.  

Even if you don't run an e-Commerce site, you'll still find a wealth of useful information - and it's free, so why not take a look. Read More...

Be sure to keep December 7 open for WSI’s last Internet marketing webinar of the year.

Due to the holidays, the December webinar, which is entitled “The Power of Email Marketing and Social Media Marketing”, is scheduled a little earlier in the month on the 7th.  Read More...

Reports from around the web indicate that Twitter is about to roll out an analytics package.  The package, which features a wide variety of stats and report data, is currently in Beta testing and is due to launch before the end of the year.

As a service that runs very much around statistics - followers, replies, retweets - it's very surprising that Twitter hasn't come out with something similar already.  There are a huge number of third-party offerings (like TweetStats, TwitterCounter, TwitterAnalyzer etc.), that have been established for quite some time.  Twitter's advantage, though, is that they are the first-party.  They don't have to enter into agreements with anyone, and they know exactly what happens on their service because it's their service. Read More...