What is the goal of any marketing campaign? The obvious answer would be to generate leads. Whether it is organising an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective. So what is a Landing Page?   Read More...

Blogging can be the heart and soul of your search engine optimisation (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. Read More...

Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions, and marketing team to understand what your customers want and how you can make your content standout. Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

It's time to focus on link 'quality' rather than 'quantity'. The SEO landscape is constantly changing, evolving, and transforming into more forms than most bloggers and site owners can keep up with. One thing remains consistent, however: quality inbound links help improve search engine ranking and drive traffic.  Read More...

Google’s mission is to give users the best possible experience, and that means positioning quality websites high within the search results. Delivering real value is appreciated by customers and Google, and is one of the most important aspects of modern SEO.  Read More...

The growth in popularity of mobile devices in recent times is rightly pushing companies to consider mobile as a part of their internet strategy.  As yet thought, it's an opportunity that is still to be grasped.  Some stats I saw this week put it in fairly stark terms - whilst 78% of the population has a mobile phone (or tablet) and 19% of us have even bought something using it, a staggering 70% of SMEs do not have a mobile optimised website.  Read More...