In August, Facebook rolled out its Places feature.  It allows users to 'check-in' to geographical locations that they visit.  When a user checks in to a location, it's broadcast to their friends using the Facebook news feed.  See below: Read More...

Facebook, the world's second most visited website seems to be gaining ground on just about every part of the internet.  Figures released recently by ComScore show for Q3 show that the social network is now leading the display advertising market, showing more ads than the next four networks combined.  Facebook has also gained around 5% of the market since Q2.  Read More...

Just a reminder to attend our free Webinar on Thursday, October 28th - Blogging to Build a Reputation.  For more information, see here. Read More...

Referring sites are an important part of your site traffic makeup.  Broadly, there are two types of referring links: Read More...

Be sure to mark your calendars for October 28 for a special webinar presentation entitled, “Blogging to Build a Reputation”.

The presenter of this webinar is Eric Cook, a WSI Consultant and blogging expert based in Michigan, USA. His Web solutions have been recognized with industry awards, including a Web Marketing Association (WMA) WebAward and a WSI Excellence Award in 2008. He has spoken at several business seminars and conferences around the world, including WSI’s global franchisee convention. Read More...

It's the second most visited website in the world and has over 500 million members, but Facebook's not exactly the bastion of fairness and transparency that you'd expect.  The site has become known for its attitude towards the privacy of its members, which seems to simply be based on a strategy of 'what can we get away with?'.  As the site has evolved, new features and options have been added that have caused a lot of controversy - remember Beacon and Instant Personalization?  But to the site's credit, every time there's been a significant uproar they've gone to work on their privacy policy, changing things and restricting the amount of user data that gets shared. Read More...

What if the advent of Social Media had come in the 1950s?  

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We often talk to clients who are interested in social media work, and something they're often not aware of is the 90-9-1 Principle.  This is essentially similar to the 80/20 rule; essentially a way of dividing up time and effort inputs but with particular relevance to social networks. Read More...

Interesting video on the BBC News website right now titled "TV Ads 'more effective than online'":  Read More...

It's been reported that production company Groundswell Productions have bought the rights to last year's Google biopic, Google: The End of the World as We Know It.  Following in the footsteps of the Facebook movie The Social Network scheduled for later this year, it's interesting to see the stories of some of the world's biggest and most important companies told in such a transparent way.  We're used to seeing films about famous people and events, but now we're going to be seeing  a film about.... our favourite search engine.  On the face of it, it sounds dull, but maybe it's symptomatic of our culture of instant gratification that such a thing is held in such high esteem.   Read More...