Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

Well it could, but only if you use it properly! I would guarantee that a significant amount of us can relate to these two characters: Read More...

Most of us use social media on a personal level to fulfil an emotional need – to find out what our friends are doing and give them news about ourselves, in a quick and easy way. Bringing that back into the business world, what is it that we really need for our business and how will our social media strategy help us to achieve it?  Read More...

It’s human nature that we all want to be liked and to have as many friends as possible. Who, doesn’t dream of being the person at a party surrounded by admiring listeners or part of the ‘in-crowd’ at school? It’s not vanity that makes us desire this, but the human need to be recognised and valued.  Read More...

When we think of the term social, we automatically think of people gathering. In other words – communicating. On the simplest level, Social Technology is just a method by which we communicate. We’ve always communicated with each other in one way or another, but what I really want to concentrate on is when and how we first started to communicate our story to large groups of people. Read More...

It’s very easy to get hung up on trying to calculate the ROI of engaging in the use of Social Media – is it worth spending your time playing around on Facebook, Twitter and LinkedIn? ROI is a straightforward mathematical calculation – i.e. (Revenue Earned – Cost of Activity) / Cost of Activity. The difficulty is that ‘Using Social Media’ has costs, either of time or tools involved, but it is not something that can be measured directly in terms of Revenue Earned.  Read More...

Want to watch today's webinar again, or download the slides? Read More...

Just a quick note to let you know that we're hosting a free webinar tomorrow - Getting Great Word of Mouth Referrals Online.  You can find out more and register here. Read More...