The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Some professional services firms, such as recruitment agencies, were very quick to latch on to the benefits of using social media to identify potential candidates for jobs. For them, it was a matter of adapt or die. After all, their clients were already starting to use tools such as Linked In and, in some cases, cutting out the recruitment agency altogether. As Linked In has devalued their candidate database as a USP, they've been forced to focus on other ways to differentiate their product offerings. Read More...

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

No one argues that for your business to succeed online you have to continually work on, and manage, your brand reputation. With an increased amount of brand reputation tools being released and further developed, it only strengthens the importance of adding reputation activities to your digital marketing plan.  Klout can be a good indicator of how well your brand is engaging online
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Well it could, but only if you use it properly! I would guarantee that a significant amount of us can relate to these two characters: Read More...

It’s human nature that we all want to be liked and to have as many friends as possible. Who, doesn’t dream of being the person at a party surrounded by admiring listeners or part of the ‘in-crowd’ at school? It’s not vanity that makes us desire this, but the human need to be recognised and valued.  Read More...

The rise of mobile technology is undoubtedly one of the big ticket items of recent times, and it’s widely known that there is more computing power in your average digital wristwatch these days than there was on the first lunar landing craft. Really is amazing how Apollo 13 made it back to Earth. Mobile devices have continued to evolve, such that now they are actually less likely to be used for the purpose they originally had – as phones. As my 12-year old daughter commented recently, “Why would I want to make a phone call on my phone?” Why indeed.....  Read More...

Socia Networks are a huge part of the internet these days.  Most of our businesses are on some combination of Facebook and Twitter, and even a few of us are on the rather somnabulistic Google+.  We want to get these networks working for us, generating leads and so on, but the only way you can market effectively is if you have data telling you what works and what doesn't. Read More...