When defining your retargeting strategy, it's vitally important to understand the buying process that your potential customers went through whilst looking at your website. Whilst analysing tracking cookies is helpful to determine which products they seemed most interested in, it's also useful to analyse the specific steps they went through in order to identify which stage of the buying cycle they may be in. Read More...

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Read More...

The rise of mobile technology is undoubtedly one of the big ticket items of recent times, and it’s widely known that there is more computing power in your average digital wristwatch these days than there was on the first lunar landing craft. Really is amazing how Apollo 13 made it back to Earth. Mobile devices have continued to evolve, such that now they are actually less likely to be used for the purpose they originally had – as phones. As my 12-year old daughter commented recently, “Why would I want to make a phone call on my phone?” Why indeed.....  Read More...

Having a mobile app is a great way of changing the game in your dealings with your potential customers.  In fact, using apps for games is one of the most popular ways of engaging with people and giving them something to do when they are idling away spare minutes (hours....?) on a mobile phone or tablet.  Apps come in both free and paid versions, so it's worth considering before you set out how they will add to your marketing mix and help you make money. Read More...

Just came across this interesting article on BBC News, published a few weeks ago. It discusses the perils of poorly written copy - the text on your website - and how it can affect your sales, through combination of confusion and bad impressions. Read More...

Fear: We have employees that use social networking sites on a regular basis, and they are familiar with the technology, so why not use them to grow our business online? Read More...

Our world has become "digitized". Digital media has changed our lives dramatically, all the way from how we spend our time and money, to how we communicate and entertain ourselves to even how we seek and receive information. Read More...

We see a lot of websites these days; some are good and some are bad.  But what separates the good from the bad? Read More...

I recently got into a discussion with a friend about the sort of stock photography that he should use on his new website.  My friend is a partner in a legal firm, and he wanted to make sure that his site featured photos that gave potential customers a good impression of his work. Read More...

Twitter co-founder Jack Dorsey sent the first tweet on Twitter five years ago today.  The message simply read: ""just setting up my twttr" and it has since been followed by around 30 billion tweets from 190 million different users. Read More...