Just came across this interesting article on BBC News, published a few weeks ago. It discusses the perils of poorly written copy - the text on your website - and how it can affect your sales, through combination of confusion and bad impressions. Read More...

Our world has become "digitized". Digital media has changed our lives dramatically, all the way from how we spend our time and money, to how we communicate and entertain ourselves to even how we seek and receive information. Read More...

We see a lot of websites these days; some are good and some are bad.  But what separates the good from the bad? Read More...

I recently got into a discussion with a friend about the sort of stock photography that he should use on his new website.  My friend is a partner in a legal firm, and he wanted to make sure that his site featured photos that gave potential customers a good impression of his work. Read More...

Lots has been said about social media by lots of different people.  Some of it is good, some of it is bad.  But it's impossible to deny that social media is an unstoppable driving force in today's society.  It is fast, persuasive and allows free speech like nothing else.  And it's those factors, combined with widespread adoption, that social media theorist Eric Qualman says are driving a movement for change comparative to the Industrial Revolution.  Here are a few of his reasons: Read More...

In a surprising move, Yahoo has announced this week that it will let users sign in and use its services with their Facebook and Google accounts. The web portal, which has long required users to log in to use just about everything, is calling the move an attempt at openness, but really it just seems like they've thrown in the towel. Read More...

Troubled social networking platform MySpace is up for sale, according to CEO Mike Jones.  The site has been in decline for a number of years now, and yesterday laid off 47% of staff.  Read More...

Google AdWords and AdSense are a great way of advertising your products or services on the web.  They're relatively cheap, easy to put together, and can reach audiences that no other type of advertising will.  But what happens when things don't go quite as planned?  Well.... see for yourself.  A cheery article to get you going on a Thursday morning - a countdown of the worst Google Ads ever: Read More...

eConsultancy have got a great article on the top 25 reasons why a user will 'bounce' straight away from your site.  They list a wide variety of factors, some obvious like popups and slow load times, and other less obvious like using a template design that doesn't fit your content properly.  It's amazing how many of them there are; and amazing how many websites break these basic rules.  

If I was to pick the ones that annoyed me the most, they'd be: Read More...

WSI has put together a free whitepaper on Conversion Architecture for all you website owners.  The whitepaper, written by WSI Consultant Doug Schust, details the tips and techniques that you'll need to use to get users to buy from your website.  

Even if you don't run an e-Commerce site, you'll still find a wealth of useful information - and it's free, so why not take a look. Read More...