2012 saw an increased focus on Content Marketing, with a marked rise in the number of small and medium businesses adopting integrated Content Marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. What's new for 2013? Read More...

Does content attract prospects? A question often asked by our clients, no matter which business sector they come from they all have the same issue in common - how do they decide on their content 'strategy'?  What to say that will appeal.  Generally, we find that most businesses buy into the concept of developing a good content strategy, but very few know how to go about creating one.  Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

With the recent reports of Mega Monday reverberating around the media, it would be easy to think that all you need to do is open up an online shop to get your fair share of the consumer spend that is going online. Yet there are many examples of online shops that fail to deliver a business return. What can you do to set out with your best foot forward?  Read More...

Social media optimisation is complex and requires a well thought out integrated strategy, dedicated resources, and consistent execution.  It can work wonders for your strategy, offering several SEO advantages, primarily in two ways: Read More...

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. Read More...

Is your business using social media channels like YouTube and SlideShare?  Read More...

Social Media is a modern miracle.  It has totally transformed the way we interact with our friends, colleagues, and those that we love. So it'd be interesting to see how people from ancient times would have used it - especially if those people were particularly relevant at this time of year. Portuguese design agency Excentric has done just that - using social media, web and mobile to tell the story of the Nativity. Read More...

Following on from the previous couple of posts on Google Places, you might like to know they've got a YouTube channel here, with a decent amount of useful information.

http://www.youtube.com/googleplaces Read More...

Interesting video on the BBC News website right now titled "TV Ads 'more effective than online'":  Read More...