2012 saw an increased focus on Content Marketing, with a marked rise in the number of small and medium businesses adopting integrated Content Marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. What's new for 2013? Read More...

Does content attract prospects? A question often asked by our clients, no matter which business sector they come from they all have the same issue in common - how do they decide on their content 'strategy'?  What to say that will appeal.  Generally, we find that most businesses buy into the concept of developing a good content strategy, but very few know how to go about creating one.  Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Is your business using social media channels like YouTube and SlideShare?  Read More...

Our world has become "digitized". Digital media has changed our lives dramatically, all the way from how we spend our time and money, to how we communicate and entertain ourselves to even how we seek and receive information. Read More...

Following on from the previous couple of posts on Google Places, you might like to know they've got a YouTube channel here, with a decent amount of useful information.

http://www.youtube.com/googleplaces Read More...

Interesting video on the BBC News website right now titled "TV Ads 'more effective than online'":  Read More...

We often speak to potential clients who already have a website, but don't know what to do with it.  They've got a few basic pages - you know, About Us, Contact Us... that kind of thing, but that's about it.  Usually, they got the website because someone told them they needed one, but they don't actually know why they need one. Read More...

British internet users are spending 65% more time on the internet than three years ago, according to a report by the UK Online Measurement Company. Networking, communication and playing games remain the most popular uses. "These are the pillars on which the internet is built," said Alex Burmaster, a spokesman for UKOM. Read More...

Just a quick post to let people know about our upcoming webinar “Surf and Turf with Search and Social” on May 27.

This webinar will be conducted by Jamshaid (Jam) Hashmi, a WSI Social Media Strategist located in Toronto, Canada. Jam possesses strong expertise in search engine optimization and social media marketing. He regularly trains business owners and consultants on how to leverage search marketing, content marketing, social media, conversion architecture and ROI measurement to boost the performance of an online marketing strategy. He is a sought-after speaker who has presented at several digital marketing conventions and seminars around the world. Read More...