Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media strategy – blog analytics. Read More...

The digital landscape comprises of a mix of different channels - social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These media help marketers to build relationships with consumers, publicise their brands, and also sell their products or services.  Read More...

Pay per click ('PPC') is a great way to advertise, particularly enticing when Google hands out vouchers for free advertising. People click on your ads, they come to your site and buy. But if they don't, the click was in some senses 'wasted', unless you consider all exposure as good exposure anyway! Sometimes, we come across the fear that rogue elements can easily engage in 'click fraud', clicking on your ads with no real intention of following through and simply running up your advertising bill with more useless clicks. Whether the clicks were deliberate or not, useless clicks are not really the ones you want. So how do you make sure you only get useful ones? Read More...

Throughout the 19th and 20th centuries, the United Kingdom has been a force for development and change within economics and technology.  Beginning with the industrial revolution, it lead a charge to progress that continues today, and despite its relatively diminutive size, the United Kingdom still ranks highly both in GDP and global influence.   Read More...

Whilst on a trawl through our website analytics data this month, I noticed that we get quite a few hits from people searching for "polaris dealers leeds".  This puzzled me a bit; what's 'polaris', and why are people looking at our website to get hold of one?  With a bit of investigation, I found out that Polaris is an ATV (all terrain vehicle) manufacturer, and because the name of our company is WSI Polaris Digital, we're coming up in searches by people who are interested in ATVs.   Read More...

In a new report, eMarketer forecasts that online advertising spend in the US will continue to rise over the next year, with an increasing upward trend as we approach 2014.  The report claims that the reason for this rise is that marketers are becoming more and more aware of the bottom line; it's being driven by increasing economic concerns. Read More...

Came across this interesting development whilst browsing Mashable.com today.   Read More...

So we've covered a fair bit about some of the more basic, easily accessible stats, and in this post we're going to talk about traffic sources.  Google Analytics splits your traffic into three segments.  See below:

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