Many businesses still use social media and SEO as two separate marketing strategies. Usually SEO belongs to the marketing department and social media to the PR department. In reality SEO and social media should work together.
For some time now, Google has been integrating social indicators (social signals) into their algorithm and this will play a major role in determining your organic rankings on search engine result pages (SERP's). Even though many are trying to bring these two mediums (SEO and social media) together, they are struggling because they don't know how to use SEO and social media together to work in one silo and so AdaptiveSEO was born.
Google and all the other top search engines have changed their search algorithms tremendously over the last couple of years due to the fact that their number 1 goal is to give the best user experience to their customers (anyone using Google search), and provide them with the most relevant and up to date information. With the boom of social media and the real-time nature of this medium, to keep on reaching their business goal, they had to integrate social media into their search algorithm. People are human and are more likely to trust a website recommended personally by their friends than by a search engine. Websites with a strong social presence have better conversion rates and brand loyalty, leading to more sales, more word-of-mouth referrals, and greater brand awareness, all of which leads to more positive reviews and inbound links.
Due to the success of social media to connect people together basically anywhere in the world, it was wise of Google to integrate social signals in their search algorithm. This clearly shows that a new approach to SEO should be taken if you want to take advantage of social signals and AdaptiveSEO is the answer.
With content and social media being direct ranking factors on Google's search algorithm, you cannot use SEO, content marketing and social media in their own silos anymore. With AdaptiveSEO you can combine them so that you will have one strategy that will compliment your entire web presence. This will also give you a clear indication of the ROI of your social media and content marketing campaigns because you will see if your social media efforts has any effect on your business goals.
AdaptiveSEO is here to stay. Start integrating content marketing and social media in your SEO campaign plan to take advantage of all the "social signals" Google has integrated on their search algorithm, so get in touch with an Adaptive SEO qualified expert today.