Pay-Per-Click (PPC)or Google Adwords Marketing allows you to find leads by advertising alongside search results when someone is looking for keywords that are relevant to your business, meaning your product or service can be easily found by people who are interested in purchasing your offering immediately instead of your competitors' and result in an increase in targeted traffic to your site.
Many think that this is an expensive way of advertising, but it’s not. You don't pay for your ad to simply show up in the right place. You only pay if someone actually does click and go to your site or landing page. The system allows you to be very specific with your advert (i.e. location, times of day), so you don't have to worry that your ad will show up and get wasted clicks from someone searching for something else.
The key is to know exactly what keywords they are using to search. A WSI Consultant can help you with Paid Search Marketing for your business and can assist with setting up, managing and monitoring the results of advertising campaigns to make sure you know where every penny is spent, what it brings back to your business and enhance it periodically to get the best results.
You're half way there, but you may not know how well you're doing or if you could be getting better value or more business for your money. You might be spending money on PPC but not noticing any increase in phone calls from potential customers each day?
With our unique Conversion based optimisation, we ensure your budget is allocated automatically to the keywords that are resulting in conversions, giving you a higher click to call ratio from your advertising spend.
To arrange a consultation, demonstration or find out more, contact us today.