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Noel Moriarty

The Power of the Mobile Device

Noel Moriarty - Tuesday, September 13, 2016

While the first mobile phones provided consumers with one basic function, to make telephone calls wirelessly, today’s mobile devices do much more than simply allow you to talk with someone else. They have become our web browser video cameras, social media device, navigation guide, gaming platform, appointment calendar, alarm clock, flashlight, etc… Depending on which apps you’ve downloaded, there’s a good chance your mobile device does much more, but suffice to say the days of “just making phone calls” are a thing of the past. Read More...

Rob Moriarty

SEO Advice Straight From Google

Rob Moriarty - Thursday, September 01, 2016

It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets such as their website. The process of increasing your online visibility is referred to as search engine optimisation, or SEO for short. Read More...

Rob Moriarty

The Local SEO Opportunity

Rob Moriarty - Thursday, August 18, 2016

Small businesses far and wide are now realising the power of local search engine optimisation. As a business leader, you may still be wrapping your head around the concept of SEO, and understanding the differences between various SEO strategies may sound complicated. Fortunately, incorporating local SEO practices is not as difficult as it might sound, and through a few targeted tasks, you can make your way up the search engine rankings and draw a whole new set of customers to your location. Read More...

Rob Moriarty

Social Media: Sales, Marketing and Reputation Management

Rob Moriarty - Monday, May 16, 2016

Despite what some naysayers thought three or four years ago it's become clear that social media is now a core element of digital marketing. Whether it's simply maintaining a brand presence, creating brand awareness, using a social media platform for reputation management or simply to show off your product it's undeniable that social media provides a whole host of advantages. Read More...

Noel Moriarty

Creating a Content Marketing Mix That Saves Time and Money

Noel Moriarty - Friday, April 29, 2016

Creating content is arguably one of the most time-consuming aspects of digital marketing. In the past, Internet marketers would make educated guesses about the type of content that we need to create for our businesses, but this type of strategy can lead to a hit-and-miss approach and it leads to business owners creating a lot of content that only gets read by a few people. Read More...

Noel Moriarty

Two Key Tips For Improving Your Ecommerce Results

Noel Moriarty - Tuesday, March 29, 2016

An eCommerce website can benefit your business by bringing in more traffic and converting it into quality leads. Thanks to simplified eCommerce platforms and the ability to sell most products online, eCommerce is within reach for the majority of today's businesses. eCommerce is growing at 10% each year, and this isn’t expected to slow down. Read More...

Rob Moriarty

How To Easily Measure And Analyse Your Content

Rob Moriarty - Thursday, July 09, 2015

With the sheer amount of new digital content being published every single day, marketers need to know what works and what doesn't. You can't afford to waste time and energy on a piece of content that flops; the industry moves so fast and there's too much to do. Read More...

Rob Moriarty

How To Create Content That Matters

Rob Moriarty - Friday, May 08, 2015

As marketers, writers and designers, every time we set out to generate material for our brands, we arrive back at the same question: how do we create content that matters? In today's crowded digital world, there's as many good resources as bad, and the fear of creating content for the scrap heap often consumes us. Read More...

Noel Moriarty

When would Content Marketing be more appropriate than any other strategy?

Noel Moriarty - Monday, April 27, 2015

One of the questions cropping up a few times of late has revolved around an interest in ‘Content Marketing’ as a big component of internet strategy. Why in particular would it work better than a Search strategy based on Advertising and SEO? “There are some things in it that I inherently recognise as sensible, but it does sound like a lot of effort”. On the other hand, “When you dig into it, it doesn’t really sound like it’s anything new, so what’s all the fuss about, I just need to be top of Google, don't I”?  Read More...

Rob Moriarty

5 Sure Fire Ways For Improving Brand Promotion

Rob Moriarty - Wednesday, April 22, 2015

Last month, our digital marketing video covered the components of building better brand authority. This time, we'll put the spotlight on a closely related topic: brand promotion. Before your brand can truly become an authority, it needs to be recognised. Brand promotion makes your brand name and logo synonymous with your products, services, people and culture. Read More...

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