With most businesses now online, digital marketing is becoming an increasingly competitive battleground. It's a fast changing, advanced and lucrative area, but you shouldn't let that put you off as targeted lead marketing is one of the strongest ways for your business to have an impact.
There are many innovative and cost-effective methods that keep you on your customers' and prospective customers' radars, maintaining the relationship rather than letting it diminish. These can range from auto responders, click to call, email marketing, RSS feeds to blogs, customer loyalty programs and free trials. By focusing a campaign you can capture and develop more prospective leads and continually add them to your sales file.
Your online presence is a 24/7 marketing vehicle and a very powerful customer interface tool. If you follow the leading marketing practices you can convert online inquiries from potential customers into qualified leads and ultimately into sales and bigger profits. By nurturing a healthy and interactive relationship with your business leads you can increase your chances of more converting into sales.
As you introduce more leads to your website, you are effectively bringing more people into your store, but it only accomplishes half of what you need to do. It's not enough to have leads – you need to convert them to sales too! Every online business must have a comprehensive marketing strategy, which we can work with you to design, implement and monitor. Get help now – we simplify internet marketing!
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| Total UK online sales reached £58.8bn by the end of 2010 - an
18% increase on 2009. It is predicted that this total will reach
£69bn by the end of 2011. Source: IMRG as cited by Marketingmagazine.co.uk, January 2011 |
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| 83% of UK online shoppers use search engines to research a
purchase. Source: RichRelevance and Bazaarvoice as cited by eMarketer, November 2010 |
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| In the UK, £1 in every £4 of total ad spend goes online Source: IAB '10 Years of Advertising' 2010 as cited by comScore, November 2010 |
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| Over 2/3 of UK consumers ages 14 and older—roughly 26 million
people—bought goods, travel or other services online at least
once per month in 2010. Source: eMarketer, November 2010 |
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| 70% of UK households (ie: at least one person in the
household) use the internet for buying goods/services Source: Ofcom, August 2010 |