Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 5 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
We've put together this brief video guide to give you more info on what you need to look for when buying a website, and why.
| More than 1 in 4 UK adults claim that online product reviews have a major influence on their purchasing decisions. Source: TGI, June 2011 |
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| 88% of Brits use social networking sites Source: eMarketer, February 2011 |
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| By the end of 2010, there were 600 million people on Facebook. 250 million of those joined Facebook during 2010. Source: royal.pingdom.com, January 2011 |
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| 76% of British homes are connected to the internet (compared to 25% in 2000). Source: Ofcom, August 2011 |
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| Online ads are expected to account for 40% of total media spend in the UK by 2015. Source: eMarketer, June 2011 |
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| UK consumers spent £6.8bn online in December which equates to approximately £111 per shopper. Source: IMRG as cited by Marketingmagazine.co.uk, January 2011 |