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Polaris Digital Marketing

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Leeds LS10 1HN


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Social Media

Social networking websites including Twitter, LinkedIn, Facebook, YouTube, MySpace, and Bebo have become lucrative arenas for online marketing and offer new advertising opportunities.

Social media has seen explosive growth rates, becoming a majority of internet usage and online communication. Social networking sites can also be utilized to promote brand awareness, communicate with customers, advertise offers and deals and much more. Our customers have been reaping the benefits of managed social media campaigns, resulting in conversion rate improvements and increased traffic.

Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds. With over 500 million users worldwide, Facebook is a ripe marketing platform allowing companies to connect with users in a variety of different ways. It’s about showing users a different side to your business.
 
LinkedIn is a business-oriented social networking site mainly used for professional networking and as of May 2009, it had grown to more than 40 million registered users, spanning across 170 industries. LinkedIn is a superb tool for creating, developing, and maintaining business relationships. It has recently expanded its profile to include products and services, so make sure your business doesn’t get left behind.
 
Twitter is an online portal based on brief and informal updates. It’s an effective way of communicating with your customers about newsletters, blogs and product updates in real time. As well as managing your Tweets, we'll customise Twitter using your company's logo and branding. We'll also increase the number of Twitter followers you have by promoting your Twitter profile on your website and other social media websites.
 
YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips and can be a powerful tool for businesses looking to market themselves through video.
 

Measuring Results

We will monitor and measure your website's traffic sources and report on your visitors' web behaviour to demonstrate the success of your campaign. This will be done by segmenting traffic from social media sites, measuring the time spent on the site and brand metrics. We will also keep you informed of new developments, like Google+, to ensure you can reach your customers with the latest social networking methods. Contact us to find out how we can help your business get more social!

Fast Facts
"10% of all time spent on the internet is on social media sites..."
Source: Neilsen Online
"LinkedIn has over 60 million members worldwide..."
"20 hours of video are added on YouTube every minute"
More than 1.5 million local businesses have active Pages on Facebook...


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