Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.
For many business owners and marketers, generating leads can feel like an impossible task, often because so much is at stake with the health of the business depending on those leads.
One of our favourite lead generation tricks is #17: “Less is more”. Don’t overload any potential customers with options or information, you’re giving them more excuses to leave. Keep any bullet points short and remove additional navigation from the page that will distract them from what you want them to actually do. That way your call to actions will stand out naturally and make your pages far more effective as a lead generating tool.
To help further ease the burden of finding potential customers, we created an eBook called 30 Greatest Lead Generation Tips, Tricks & Ideas. In it you can expect to learn how to:
- Create offers your customers find irresistible
- Discover the secret formula for effective calls-to-action
- Produce landing pages that work to convert
- Master multi-channel lead generation for your brand
Developing a lead generation process can often seem overwhelming. The more tips and tricks you try, the more you’ll be to understand how your audience reacts to marketing tactics and the closer you’ll be to creating an optimal lead generation system.