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Marketing Analytics

In a recent survey, 46 percent of marketers acknowledged that proving the ROI of their marketing activities was one of the greatest challenges they faced in the boardroom.

This challenge goes far beyond website analytics. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversion points throughout the sales funnel.

‘Full-stack’ digital marketing analytics provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging and email marketing etc.) to help you to determine the true ROI and impact of your marketing activities.

This approach allows us to diagnose deficiencies in marketing channels so we can adjust tactics to align better with your marketing strategy and business objectives, such that you do not miss critical insights and opportunities for improved marketing performance.

Give us a call on 0113 242 3795 or send us a message to discuss your requirements further.

Take full advantage of your Digital Strategies with WSI.