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Social Media Can Transform Your Selling Strategies

‘Social Selling’ – using Social Media for lead generation – is where the most successful sales reps are concentrating their efforts in today’s extremely competitive landscape. That’s because innovative sales managers understand that consumers are primarily starting their buying process online.  

More importantly, this online buying process is happening with or without the guidance of your sales reps.  If they are not online and leveraging social media sites like LinkedIn to build and promote their personal sales expertise, they will be losing sales opportunities they didn’t know they had.

If any of these questions ring bells with you, it may be time to ditch your cold calling scripts and re-evaluate your ‘traditional’ selling tactics:

  • How can we increase our sales pipeline?
  • How can our sales team be involved in our buyers’ journey?
  • How can we outperform our competitors?

WSI’s Social Selling Mastery Course

At WSI, we can teach your sales reps how to add value to this social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business.

With our 12-Module Social Selling Training program, we’ll teach your sales professionals how to:

  • Optimise their Social Profiles
  • Develop a roadmap of their ideal buyer personas
  • Learn to share and curate valuable content
  • Monitor social channels for Trigger Events through Social Listening
  • Teach the ‘Sphere of Influence’ and ‘Priority Shifting’ strategies
  • Build a guaranteed Social Lead Generation program
  • Develop powerful, internal Assets to drive internal leads
  • Connect these Assets to Social Selling campaigns for lead conversion
  • Use Social Selling for Competitive Intelligence
  • Integrate Advanced Social Selling tools to amplify lead generation efforts

If you want to be able to adapt and stay relevant with today’s consumers, your sales reps need to become a hybrid of traditional sales (phone, email and voicemail) mixed with a strong social presence, social clout and thought leadership.

Give us a call on 0113 242 3795 or send us a message to discuss your requirements further.

WSI Social Selling

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Get in touch and learn how WSI can help your business.